From the moment a strawberry is picked, a clock begins to tick. At that precise moment, its flavor is never better, brighter, or sweeter than when it is perfectly ripe. Prolonging that freshness—that fleeting peak taste and texture—is the single-minded mission of Sub-Zero.
For decades, the refrigeration brand has set out to honor fresh food and prolong its value, so it could be enjoyed in homes all over. For over seven decades, Sub-Zero’s Madison, Wisconsin family-owned company has reimagined refrigeration with innovations ahead of its time. It’s been leading the pack since 1945, when it pioneered the art and science of food preservation. By achieving optimum humidity, perfect temperature, and advanced air purification, Sub-Zero creates the ideal environment for freshness to thrive. And its features are truly unparalleled.
Fresher Food Today
Start with knowing the basics of proper food storage. We’ve prepared an easy guide to help you learn how to keep food at its best, the longest.
It’s time to start fresh.